Before you launch into your next marketing campaign, ask yourself these questions:

1. If you do this, will you still be able to offer the best service possible to your clients?

2. Are you offering real value for money, or selling to people who in all honest truth may not be ready for what you have to offer?

3. Are you ready and prepared for a potential leap in sales? Have you got the systems in place? Have you set out a disaster-plan, should something unimaginable go wrong?

4. Have you REALLY taken the time to build those meaningful relationships with your customers?

Sources

Just like the Slow Food Movement which emerged in response to the fast food industry and highly-processed convenience products, Slow Content Marketing is springing up in revolt against the industry of rapid-fire click-bait and subpar quality articles. This time, however, not to bring us locally-grown, homecooked meals in return, but original, fresh, home-baked content.

“It’s a reminder that the foundations of marketing are still vital," said Jo Arden of creative agency 23rd. “Taking time to know the audience, to understand what motivates them or acts as barrier, and knowing our brands inside-out, are essential."

“A brand is no longer a marketing gimmick; CSR can no longer be a bolt-on appeasement to investors and employees,” said Jason Hartley of The Partners. “Brand, business and purpose now have to be one holistic entity. This takes a shift in organisational management and is not easy. It will take time, and slow and steady will win the race.”

Becs Miller https://www.huffpost.com/entry/slow-marketing-what-are-y_b_8356204

http://www.simpleandseason.com/2018/01/17/slow-marketing-manifesto/

Tad Hargrave on his Marketing for Hippies site.

Re-Thinking ASAP: The Magic In Going Slow At Just The Right Moments by Ann Handley. Ann has been evangelizing her cool AsAP (as slow as possible) concept for a while. And it makes so much sense.

Slow Your Marketing Down by Sarah Greesonbach on the Content Marketing Institute blog gathers data about the value of slowing down and suggests five ways to go benefit from going slower.

Back in 2012, Tad Hargrave, the ‘Marketing for Hippies’ blogger wrote an excellent post called Slow Marketing. He applies the principles of the Slow Food movement to marketing. And it holds up.